The Geelong Cats and Dulux share a deep commitment to community, from building connections and supporting one another to celebrating local heroes. Through the Dulux Community Bay at GMHBA Stadium, that shared ethos comes to life.

In 2024, with the support of Dulux and the Geelong Cats Community Foundation, this special initiative reached more than 1,200 community members. Across 18 local organisations, 1,250 tickets were gifted by the Club, offering individuals and families from Geelong and surrounding regions the chance to be part of the electrifying match day atmosphere.

But the true impact goes far beyond numbers.

“Sitting in the autumn sunshine amongst the vibrant crowd made me realise how important it was for me to continue with life even though I am grieving…such a great experience which I am most thankful for.” - Dulux Community Bay participant from Anam Cara House who had very recently lost his wife whilst she was in palliative care.

Moments like these remind us that community isn’t just a word, it’s a lifeline.

At every Cats home game, the quarter-time break becomes a spotlight moment, honouring the organisations seated in the bay and the powerful work they do every day.

Within this, we highlight a local hero from the organisation by awarding them The Dulux Community Hero for that round. This award recognises and celebrates the individuals who have gone above and beyond to make a positive and lasting impact on the lives of others. Whether through compassion, service, or sheer determination, their actions remind us of what true community looks like.

This End of Financial Year, Give Where It Matters Most

Your support helps create these moments, where grief turns into healing, isolation becomes connection, and everyday people feel like they truly belong.

Your gift doesn’t just fund a seat at the game, it helps someone find connection and their place in the world. 

Click here to meet our 2025 community heroes and learn more about the organisations within the Dulux Community Bay.