Geelong Cats and Dulux have extended their partnership for a further three years, continuing a collaboration that supports local Victorian clubs and communities.
The extension will see Dulux remain the Official Paint Partner of the Cats through to 2028.
At the heart of the partnership, the Dulux Colour Your Club initiative will continue to support grassroots football across Victoria. The program gives local clubs the opportunity to apply for paint donations, with Dulux providing up to 100L of their paint products to help refresh and protect their facilities.
Since launching in 2024, the Cats and Dulux have helped more than 100 grassroots sports clubs, contributing over $190,000 in paint to transform clubrooms, changerooms, and shared community spaces.
Clubs already seeing the impact include Portarlington Football Netball Club, which refreshed its facilities for its 150th celebration, and Colac Western Eagles, who received vibrant new changerooms for their members and volunteers.
“We’re delighted to extend our partnership with Dulux and continue to build on the community impact started together,” Geelong Chief Operating Officer Marcus King said.
“These upgrades are about more than a fresh coat of paint, they help clubs create safer, more welcoming environments for players, volunteers, and their supporters.
“We’ve already seen the difference Dulux Colour Your Club can make, and we’re excited to reach even more clubs across Victoria with Dulux.”
Dulux Marketing Director, Antoinette Tyrrell, echoed the sentiment of the partnership.
“We’re incredibly proud to continue our partnership with the Geelong Football Club,” Tyrrell said.
“Geelong is more than just a successful club - it’s an organisation built on loyalty, integrity and strong community values, which aligns closely with who we are at Dulux.
“Through our Dulux Colour Your Club program, this partnership allows us to work alongside Geelong to support the local sporting clubs and community spaces that sit at the heart of regional communities.
“We’re excited to continue creating meaningful, on‑the‑ground outcomes together for years to come.”
Ready to refresh your club? Clubs across Victoria can apply now for their own Dulux Colour Your Club paint donation and give their facilities a fresh coat of inspiration.
