Joel Selwood, Brian Cook, Mark Valena (GMHBA chief executive) and Cameron Ling (GMHBA ambassador)

Cats chief executive Brian Cook and GMHBA chief executive Mark Valena celebrate the 10-year partnership 

Joel Selwood, Brian Cook, Mark Valena (GMHBA chief executive) and Cameron Ling (GMHBA ambassador) after the 10-year partnership was announced

Joel Selwood, who is not due back at the club for pre-season training until December 5, signed plenty of autographs

The skipper showing off the Cats' new COAR gear and revealing that GMHBA is the new sponsor of the footballs used for Geelong home games