Geelong Cats are proud to announce a new partnership with YETI, the global leaders in premium outdoor gear, who will become the Club’s official AFL guernsey neckline partner.
As an Elite partner of the Cats across AFL, this collaboration unites two brands focused on delivering performance, durability, and community values.
The Geelong region is celebrated for its strong sense of community and passion for the outdoors, qualities that perfectly align with YETI’s mission to deliver uncompromising products for those who live life to the fullest. From rugged coastlines to vibrant sporting culture, this partnership embodies the spirit of adventure and resilience that defines Geelong.
Through the partnership, the YETI logo will feature on the neckline of the Club’s AFL official guernsey across all on-field (home and away), training, and special event editions.
Marcus King, Geelong Cats Chief Operating Officer said:
“We’re thrilled to partner with YETI, a globally recognised brand, as they continue to grow in Australia and enhance their presence in sport with their first AFL club partnership.
“As one of the oldest clubs in the league our guernsey and hoops are steeped in history and pride and we look forward to YETI featuring in the prominent neckline position.
“We’re excited to welcome YETI to the Geelong Cats family and look forward to connecting the brand with our members and fans.”
Greg Cleveland, YETI Marketing Manager for Australia and New Zealand, said:
“We’re thrilled to partner with the Geelong Football Club. The toughness and endurance of the Cats players, and their passionate supporters, mirror YETI’s commitment to building gear that stands up to any challenge. This partnership embraces strength, community, and the shared drive to go further without limits.”
Tim Persse, YETI Commercial Country Manager for Australia and New Zealand, added:
“YETI’s promise is simple: no compromises. Serious outdoor enthusiasts need gear that helps them stay out longer, travel farther, and live harder, and our products deliver exactly that. From drinkware to coolers and outdoor gear, everything we make is built to withstand the toughest conditions. The Cats will push our products to the limit, and we’re confident YETI will support them every step of the way.”
“This partnership is more than a sponsorship; it’s a commitment to shared values: toughness, reliability, and a deep connection to community. Together, YETI and Geelong Football Club encourage fans and adventurers to embrace the outdoors and live life - Built for The Wild.”
