The Geelong Football Club is set to host the annual Connect in Hoops Business Lunch for 2026, proudly presented by Morris.  

How Strong Brands Are Built

Have you ever wondered how a strong brand can transform a business? At the 2026 Connect in Hoops Business Lunch, Kate Reid, Founder of Lune Croissanterie, will share insights into how Lune evolved into the successful brand it is today and answer audience questions.

Guest speakers Carly Flakemore, Executive General Manager – Brand & Stadium Experience at the Geelong Football Club, and Kathryn McCann, Chief Marketing Officer at the Tasmania Football Club, will also discuss how they’ve built and strengthened brand identities for both an established AFL club and an emerging one.

The event will take place on the 29th of October in the President's Room at GMHBA Stadium, see below for more information or follow the link here to secure your ticket. 

Connect in Hoops Business Lunch, presented by Morris

Date: Thursday, October 29

Time: 12pm arrival, 12:30pm start

Location: President's Room, GMHBA Stadium

Dress code: Business Casual (no denim)

Inclusions

  • Exclusive Q&A with Kate Reid, Founder of Lune Croissanterie

  • All inclusive three-course lunch and premium beverage package

  • Opportunity to update your LinkedIn Profile Photo!

  • To assist with networking, a guest list will be shared prior to the event