The Geelong Football Club is proud to launch its new brand campaign titled 'We Are Geelong,' ahead of the 2026 AFL season.
Selected from the famous opening line of the club song, 'We Are Geelong' invokes a sense of unity with a connection between players, staff, members and fans.
Whether at home or far away, the brand aims to remind all Geelong people that they are a valued part of the Cats family, connected in the club's quest for the ultimate success.
A focal point of the community, the Cats are a unique club with a state of the art precinct, the towering lights at GMHBA Stadium dominating the skyline and reminding visitors of the importance of Geelong to the region.
But it takes so much more than just the players on the field to continue achieving success, with the Cats' loyal and devoted followers helping the club to continue striving for greatness.
The brand encapsulates a feeling of pride while also remaining fearless, creating an impact that lasts and that everyone is a valued part of the Cats family.
Geelong aims to welcome all to the club, while also giving back to the community and celebrating our heritage.
The 'We Are Geelong' campaign will be evident across the Cats' social media channels, website, memberships, community and all content across the 2026 season, as the Geelong Football Club continues to push for success this year.
