Geelong Football Club has announced a statutory net profit of $1.7 million for the year ending 31 October 2025 (FY24: $6.6 million). The Club’s operating profit being earnings before interest, depreciation, amortisation and net asset gains totalled $6.1 million (FY24: $6.1 million).

The Cats operating revenue increased to $76.9 million (FY24: $74.2 million), reflecting strong outcomes across all areas of the Club and supported by the men’s team making the 2025 AFL Grand Final. Net assets also increased to $26.4 million (FY24: $24.6 million), further strengthening the Club’s financial position.

Geelong Cats CEO Steve Hocking acknowledged this year’s solid financial position and thanked the Club’s members and fans for their ongoing support.

“On behalf of everyone at the Club I would like to thank our record breaking 92,379 members for their passion and commitment in 2025. This support assists in helping us drive continued growth on and off the field.

“It’s important our Club remains financially strong to be able to drive excellence and chase greatness across our football programs, while also remaining committed to supporting our region and community.

“I’d also like to thank our Principal Partner Ford, Major Partner Simonds, our elite partners, and donors for their continued support and the important role they play in the strength of the Club.

“As we look forward, the Club is focused on its key business activities for 2026, while investing in the strategic projects that will shape the Club’s future.”

The 2025 Financial Statements can be viewed HERE.

Key summary of the Club’s 2025 Financial performance include:

Membership and Ticketing 
Membership and ticketing income grew by $2.7 million, reaching $27.8 million, supported by outstanding member commitment and continued growth in matchday attendance. The Club proudly recorded its fifth consecutive membership record, achieving 92,379 members in 2025. GMHBA Stadium saw record-breaking attendance, with the Club welcoming an unprecedented 316,738 fans to the stadium over the course of the AFL and AFLW home and away seasons. The Cats blockbuster home game against Hawthorn on Easter Monday once again cemented itself as a marquee fixture, attracting a record crowd of 88,746, the largest attendance between the two teams since 2008. 

Community 
The Cats continue to deepen their investment in the community, this year extending the reach of our community engagement to 28,000 individuals and 116 schools. The Club has strengthened its impact with The Resilience Project, with future program delivery expansion to further schools in the Geelong and Colac regions planned.  Investment in Indigenous and Multicultural community pathways has also been a strong focus in 2025 through the Club’s Next Generation Academy programs. 

Sponsorship and Commercial Partnerships 
Sponsorship and advertising revenue have again achieved year-on-year growth, with the support of Ford Australia, who the Club celebrated 100 years of partnership with this year, and our elite partners continuing to underpin the Club’s commercial strength. Strengthened commitments from Ford, Simonds Homes and Cotton On have also enabled us to grow our portfolio, paving the way for two new global brands joining the Cats in 2026.  

Health and Fitness 
The Club’s health and fitness business, 10 South, delivered continued growth in revenue, driven by ongoing expansion of the sports medicine clinic and steady growth in the gym membership base. These results reflect the continued success of the Club’s diversified health and wellness strategy. 

Fundraising and Donations 
Philanthropic contributions totalled $3.4 million, supporting the completion of football department upgrades and contributing to preliminary planning for the next phase of the Kardinia Park precinct redevelopment. These contributions are critical in helping the Club continue to provide high quality facilities for our football programs, members, fans and the broader community. The Club will continue to work closely with Kardinia Park Stadium Trust, Local, State and Federal Government, as well as other stakeholders, to optimise the Kardinia Park precinct for the benefit of the community.  

Hospitality and Events
In 2025, the Club extended its operational arrangement with the O’Brien Group, enhancing the delivery of Higher Mark’s events and functions business. The Club benefits from the significant stadium and hospitality management expertise the O’Brien Group brings through its international operations.