The Geelong Cats are proud to announce the continued evolution of its partnership family, as long-term partners Ford, Simonds Homes and Cotton On reaffirm and elevate their commitment to the Club.

As announced in April, Ford will become the Cats’ Principal Partner, extending one of the longest and most celebrated partnerships in world sport.

Simonds Homes will step into a new role as Major Partner and appear on the back of the Geelong Cats AFL playing guernsey, while Cotton On continues as the Club’s Apparel Partner, moving into its second decade of partnership and delivering world-class on- and off-field ranges for players and fans.

These changes reflect the strength of the Club’s long-term relationships and a shared commitment to growth, community, and continued success.

Geelong Cats CEO Steve Hocking said the support of these trusted partners continues to shape the Club’s journey.

“Ford, Simonds Homes and Cotton On have each played an important role in our story,” Hocking said.

“Their long-term commitment and belief in our Club have been instrumental in where we are today, and we’re incredibly thankful for their continued support as we take the next step in our growth as an organisation.

“These partnerships are built on shared values and it’s through their support that we’re able to continue unlocking excellence both on and off the field.”

Through the continued support of Ford, Simonds and Cotton On it has allowed the Cats to expand its partnership portfolio, paving the way for the addition of two new global brands to join the Geelong Cats family as the Club continues to broaden its reach and strengthen its position on the national and international stage.

“Our partnerships are about more than logos, they’re relationships that stand the test of time and help shape our future,” Hocking said.

“We’re proud of the loyalty shown by our long-term partners and excited for what lies ahead as we continue to grow together.”