Geelong has welcomed PILLAR Performance as its official Sports Nutritional Supplement Supply partner.

The new partnership will see PILLAR Performance become the exclusive provider of high performance, athlete-safe supplementation for Geelong’s AFL and AFLW programs.

PILLAR Performance, is a leading Australian performance health company at the forefront of innovation of athlete focused micro and macro performance nutrition and will become an integrated element of the Cats’ high-performance strategy, supporting player recovery, immune health, sleep quality and injury resilience through science-backed supplementation protocols.

The partnership will give Cats members and fans a look into the role of micronutrition in elite sport, with a collaborative digital content series showcasing how PILLAR can be used to optimise daily performance on and off the field.

Geelong Cats Chief Operating Officer Marcus King said the partnership aligns with the Club’s pursuit of excellence and high performance. 

“As we get into the pointy end of the AFL men’s season and the start of the AFLW season, we are always looking at ways in which we can support our athletes and ensure they are performing at their best,” King said.  

“We are excited to welcome PILLAR Performance to the Cats family and work closely with them to ensure that our players and football programs are performing at their best.” 

PILLAR Performance Founder and CEO Damien Fitzpatrick said he was proud to align with one of the AFL’s most admired clubs.

“Geelong is a leader in Australian sport, known far and wide for professionalism and a results driven high-performance culture,” Fitzpatrick said.

“We created PILLAR to align to the required levels of the most elite high-performance programs but fit for those who seek the best of themselves day in day out. The Cats embody this across the entire fabric of their club and community.”