Geelong Cats has finalised its 2025 AFLW Coaching Panel with former Collingwood and St Kilda player Nathan Brown joining the Club as its midfield coach.
Brown played 183 AFL games between 2008 and 2020, including 130 games for Collingwood, where he was part of the Magpies’ 2010 Premiership win. He went on to play a further 53 games with St Kilda from 2017 before retiring.
Since retiring, Brown has had a strong focus and passion for coaching and player development, taking on a role at The Geelong College – Senior School in 2022, before becoming Director of Football and Performance Pathways in September 2023.
His current role at The Geelong College oversees both female and male football programs, while also providing support and management of high-performance student athletes and their parents across all sports, including leadership and culture development.
Brown will work alongside returning assistant coaches Andrew Bruce (forwards) and Elise Coventry (defence), with Dan Lowther entering his fifth season as Senior Coach.
As announced in May, AFL player Tom Atkins has joined as a development coach and will work alongside Brown and the midfield group, while David Morgan will continue his role as Development and Bench Coach.
Geelong Cats Head of AFLW Dominique Condo welcomed the addition of Brown and Atkins to the coaching panel.
“Led by Dan, we’re really pleased to welcome Nathan and Tom to our program, and we are excited to see them work alongside Elise, Andrew, David and our wider football program in 2025,” Condo said.
“Nathan joins us with wonderful coaching experience and his football CV speaks for itself. He has built great coaching knowledge through his time at Geelong College leading their football and pathways program and we can’t wait to see the influence he can have on our group in 2025.”
The coaching appointments come as Geelong Travel joins Geelong’s AFLW program as Coaches Partner for the 2025 and 2026 seasons.
The local award-winning travel agency is a long-time supporter of the Cats, and was the Club’s member partner in 2024, before joining Cats’ Women’s program.
Geelong Travel’s logo will feature prominently on the Cats AFLW coaches’ media polos, as well as the Club’s AFLW media banner.
“We’re thrilled to see Geelong Travel extend its support of the Geelong Cats and become our Official AFLW Coaches Partner for the next two seasons,” Geelong Cats Chief Operating Officer Marcus King said.
“As two organisations with deep roots in the Geelong community, many of our values and commitments align, and we look forward to continuing to work together to champion our AFLW program and our coaches.”
Geelong Travel Managing Director Stuart Coffield said the business was excited to become the AFLW Coaches Partner for the next two seasons.
“Geelong Travel is an award-winning family business that has serviced the Geelong community and surrounds since 1993, and we are thrilled to support Dan Lowther and the AFLW program for the next two seasons as coaches’ partner,” Mr Coffield said. “Our pursuit of incredible standards aligns directly with the performance aspirations of the program and we are excited to see what they can achieve in the upcoming season.”
Geelong welcomes 2025 Premiers North Melbourne Tasmanian Kangaroos to GMHBA Stadium in Round 1 of the 2025 AFLW season on Saturday 16 August.
After a record AFLW membership total in 2024, Geelong Cats memberships are now on sale for 2025. Secure your AFLW membership today and head to membership.geelongcats.com.au.
If you are currently a Geelong Cats AFL member, you can purchase an AFLW Supporter Membership for $25.
Tickets for the 2025 AFLW Season will go on sale on Tuesday 15 July from 10am.
Geelong Cats 2025 AFLW Coaching Panel
Senior coach: Dan Lowther
Assistant coach (forwards): Andrew Bruce
Assistant coach (midfield): Nathan Brown
Assistant coach (defence): Elise Coventry
Development coach + bench coach: David Morgan
Development coach: Tom Atkins
Cats AFLW Football Department
Head of AFLW: Dominique Condo
High Performance Manager: Tennille Cuttiford
Player Development Manager: Renee Garing
Operations and Recruiting Manager: Ben Waller
Analyst: Abby Howard
Strength coaches: Nic Hutchinson and Ryan Spoors
Head physiotherapist: Julia Allan-Goodwin
AFLW physiotherapists: Joseph Bisignano and Erin Nelson
Head doctor: Rachel Driscoll
Doctor: Rhys Kelly
