The Geelong Football Club will wear a Pride guernsey this weekend against Hawthorn at GMHBA Stadium as a part of AFLW Pride Round.  

Also worn in AFLW Season 7, the original design was developed in consultation with the Club’s Pride Supporter group representatives and AFLW Pride ambassadors led by the club’s Inclusion and Diversity team. 

With a number of versions developed, the final design was selected with a focus on the blended rainbow flag wrapping around the body in. a symbolic gesture of support, representation and embrace. 

The words “We are Football” are also included to demonstrate that everyone is welcome and included in the game, also leaning on the “She is Football” working – regardless of your gender identity or sexual orientation.    

The club also consulted with experts within the field including Proud 2 Play and Deakin University to confirm the appropriate wording and the Pride Progress flag is important to ensuring representation greater than the ribbon. The Progress flag has also been included on the back to ensure the guernsey represents the trans and gender diverse communities.