The Geelong Cats are proud to announce Bulla Dairy Foods as the latest official partner of the club’s AFLW team.

The Colac based dairy company will support the Cats AFLW side ahead of their inaugural season which kicks off on Saturday 2^ndFebruary at GMHBA stadium.

This new partnership demonstrates Bulla’s commitment to the promotion and support of female participation in AFLW as well as the Geelong community and surrounding shires. Bulla’s partnership will also expand across the clubs’ Auskick programs and the 2019 Country Festival.

Bulla Head of Marketing Andrew Noisette said the company is excited to partner with the Cats this season.

“Bulla is a brand with over 100 years of history and tradition in the greater Geelong region,” Noisette said.

“As a local family owned business we want to be a part of a club that shares similar values of effort, team work and giving back to the community.

“We know that generations Cats fans have grown up on our cream and ice cream products and we look forward to supporting the club’s AFLW team, Auskick, and Country Festival in 2019.”

Geelong Cats Chief Executive Brian Cook echoed Bulla’s excitement.

“We’re thrilled to have Bulla on board; a historic local company that shares our club values and commitment to the community,” Cook said.

“To partner with a company from outside the Greater Geelong region shows our commitment to expanding the profile of women’s football,and to inspire young women to help shape the future of the sport.”