General Manager, Football
Simon Lloyd was appointed as General Manager – Football at the conclusion of the 2017 season.
Lloyd had spent the past two seasons as the Cats director of coaching, and has enjoyed success in various roles in the game.
Lloyd has enjoyed a long and successful career with 20-years AFL industry experience, working across the key football functions of coaching, high performance, development, recruitment and psychology, and recently completed the AFL's level four senior coach program.
Lloyd joined the Cats after spending six years with Fremantle. He was a key part of the Dockers coaching staff that in 2013 led the club to its first grand final.
Lloyd has also held positions with Collingwood and Hawthorn. He was with the Magpies from 2005-2009 as high-performance manager, psychologist and specialist coach. He joined the Hawks in 1998 and served the club as development coach, psychologist and player development manager until the end of the 2004 season.
A fine player in his day, Lloyd played reserves and was captain at under 19 level with Carlton, before joining VFA club Williamstown. He helped Williamstown win the 1990 premiership and played 87 games for the Seagulls between 1990 and 1994, then returned to post-graduate study and started his coaching career. Lloyd holds a Masters of Applied Psychology (Sport) and is a registered psychologist.