General Manager, Community Development

Sarah is one of the club’s longest-serving employees, and commenced her current role as General Manager of Community in 2011.

Over that period, Sarah has led the club’s efforts in the community space, building award-winning programs that positively impact on the community. The club’s programs central purpose is to build a better and healthier community with particular focus on children of school age.

Sarah’s role is to develop and manage these programs in collaboration with many partner organisations that bring professional expertise from the health, education and community service sectors to ensure programs are evidence-based and ethically sound.

In 2019 Sarah spearheaded the club’s sensory zone, a project that allows those with sensory needs to enjoy a day at the football. This project was two years in the making and included wide consultation both locally and internationally. 

Sarah commenced her time at the Geelong Football Club as a university intern in 2001 and over eight years held roles in events, marketing, public relations and communications.  Sarah enjoyed two years in the United Kingdom working for both the International Cricket Council and England & Wales Cricket Board in 2008 and 2009, returning home to take on the role of director of marketing for EMC group before re-joining the Cats in her current role. Sarah has served as the Cats acting CEO on multiple occasions and studied at Harvard Business School in 2018.

In addition to her role at the Cats, Sarah currently holds roles on three boards including Read the Play, Active Geelong and Geelong Mums. 

Sarah lives in Geelong with her husband and three sons.