INCREASED penetration into regional and developing markets is a highlight of the AFL's new six-year radio rights agreement, which was announced on Wednesday.

Triple M, Macquarie Media, SEN, K Rock, FIVEaa and Crocmedia have regained the commercial rights in the major AFL markets, while negotiations still taking place will ensure that the ABC and the National Indigenous Radio Service (NIRS) will also continue as major AFL broadcasters.

The AFL has not released the financial details of the deal but Fairfax reports it is close to $10 million per year over the life of the agreement.

The new agreement promises increased coverage of the Sydney Swans and Greater Western Sydney into New South Wales and the Brisbane Lions and Gold Coast into Queensland. 

The AFL finals series will be broadcast nationally and radio coverage of the Grand Final of the maiden AFL Women's League has also been enshrined in the new agreement. 

"The fans of our 18 clubs will benefit the most over the next six years, being able to listen to their team play wherever they may be listening across Australia," said AFL chief executive Gillon McLachlan.

Capital city radio broadcasters
Melbourne – 3AW, SEN, Triple M
Adelaide – FIVEaa, Triple M
Perth – 6PR, Mix 94.5
Sydney – 2UE, Triple M, 2SM
Brisbane – Magic882, Triple M

Regional radio broadcasters
National – Crocmedia, Triple M
Geelong – K Rock
Gold Coast – 92.5GoldFM