The Geelong Cats are pleased to announce a three-year partnership with Australian company, Willow Ware.

Based in Tullamarine, Willow are a manufacturer of plastics including items such as coolers, water jugs, bakeware and fuel cans and both directly and indirectly employ 200 staff.

Willow, an Australian family owned company since 1887, have teamed with the Cats as a Premier Partner as they look to celebrate their 130th year.

“We are really proud to be partnering with a 100% Australian owned family company,“ Geelong Chief Executive Brian Cook said.

“Willow are a company who value their people and strive to provide the best possible experience for their customers, as do we at the Cats which is why this is such a great fit."

“Willow, like the Cats, is a well-recognised brand and we are excited to see our partnership flourish.”

Willow CEO Richard Simiane is looking forward seeing both organisations’ shared values forming a strong relationship.

“Willow is excited about the partnership with the Geelong Football Club. We wanted to mark our 130th year of Australian manufacturing by giving something back to Australia’s game, and what better way than partnering with one of its founding clubs,” he said.

“The benefits that the club brings to the city of Geelong is undeniable and we respect and admire their great relationship with the community, which is certainly something that Willow has always valued.”