Creating the perfect blend, the Australian Football League (AFL) and The Branded Coffee Co (TBCC) have combined forces to create Coffee.AFL, a unique collection of premium quality recyclable espresso capsules which have been specially packaged in AFL Club colours.
Now, whether at home, away or in the office, Geelong Cats fans can enjoy their coffee ritual whilst directly supporting their club with every box of coffee capsules purchased.
“We believe combining the two much loved industries is a great opportunity and enables AFL fans to support their club through something they love and enjoy every day,” said Darren Birch, AFL General Manager of Commercial Operations.
The Coffee.AFL premium blend is slow roasted in Melbourne using traditional Italian roasting techniques to develop a full-bodied flavour and strength profile. The coffee is hermetically sealed in recyclable Nespresso® compatible coffee capsules.
A recent independent review rated the quality of the Coffee.AFL premium blend above some of the leading capsule brands in today’s market. For the industry experts and self-confessed coffee enthusiasts, the freshness and bold flavour of the AFL blend is a true winner.
During the blind tasting session, feedback from a professional coffee roaster and panelist said the flavour was so good he wouldn’t have to add sugar. According to the panel, this is a good indication of the quality of the beans and the roasting process.
“It is well balanced, with a good symmetry of flavour…kind of toffee, malt sweetness in the length, so you get a nice sweet resonance after you have tasted the coffee.”
Following this successful review, it is fair to say Coffee.AFL would make the perfect Christmas gift for any Geelong Cats fan and coffee lover.
Visit Coffee.AFL and look out for the ‘Support Your Club’ stamp and be sure to directly support Geelong Cats, as well as enjoying that premium taste!
Geelong Cats very own blend titled ‘The Greatest’ is now available for purchase online at Coffee.AFL and the Cats Shop.
Coffee.AFL beans are sourced from leading global coffee producers in Nicaragua, Costa Rica, Peru and India, with the signature AFL blend comprising 75% Arabica and 25% Robusta.
The traditional slow roasting process allows the bean to be cooked evenly without burning. The result is a blend with a rich, caramel roast profile, nicely balancing acidity with viscosity.
In just 5.6 grams, the roaster has developed an innovative capsule blend that harnesses the strength and full-bodied flavour of premium espresso coffee.
Using traditional slow-roasting techniques, the roaster has refined the process to achieve premium quality coffee in every capsule.
