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 Colin Carter

Colin Carter AM

Director 1987-1993 and since 2008, President since 2011

Member of the Corporate Governance, Finance, Audit and Remuneration Committees

Member of the Order of Australia

Bachelor of Commerce, MBA

Originally from Perth, Colin has been a supporter since Polly Farmer came to Geelong.  He first joined the Cats board in 1988 but retired in 1993 on appointment to the AFL Commission. He served on the Commission until 2008 when he re-joined the Cats board and was appointed President in 2011.

Colin’s involvement with football started in 1985 when his report for the VFL outlined a national competition and the draft and salary cap strategies to keep all clubs competitive. Two years later, he brokered agreement between the VFL and MCC which led to the return of VFL Members to the MCG and building the Great Southern Stand. Later, he led the working group that prepared the AFL’s strategy for grassroots development.

Colin’s career was as a management consultant with The Boston Consulting Group (BCG). He retired in 2001 but is still an Adviser to BCG and to other organisations on 'governance' issues. He has written a book on 'governance' published by Harvard University in 2003.

He is currently a director of two public companies – SEEK and Lend Lease - and is a director of World Vision.  Until recently, he was a director of Wesfarmers and also of the Ladder Project which is the AFL Players’ Association's project to combat youth homelessness. For the past 20 years he has been involved with a number of Indigenous organizations across Australia.

Colin has a Commerce degree from Melbourne University and an MBA from Harvard. He is married to Angie – from Wyoming - who is now a fanatical Geelong supporter. They have three adult sons and live in Melbourne.


 Bob Gartland

Bob Gartland

Vice President since 2014

Director since 2007

Chair of Remuneration Committee

Cert. IV Business (Estate Agency Practice), CEA (REIV), MAICD


Born and educated in Geelong, Bob has been a lifelong supporter of the Geelong Cats. He has been a Director of the Geelong Cats since 2007, Vice President since 2014 and is a member of the Geelong Football Club Past Players and Officials Association. Bob is also Chair of the Geelong Cats Honouring the Past Management Committee, is a Foundation Member of the Geelong Cats Forever Bequest Club, and is Chair of the Geelong Cats History Society.

He has been an active member of the Geelong Business Community for 36 years, and been involved in the Property and Real Estate industry for 32 years. His associated companies consult to clients on Real Estate investment and development, and have managed a portfolio in excess of $300 million, has won substantial recognition for business achievements, and was awarded “Business of the Year” in the Geelong Business Excellence Awards.

Bob has served on various business and community boards and committees in the Geelong Region, is a Past Deputy Chair of Central Geelong Management Committee, is an Ambassador for Anam Cara Community Hospice, and is a recipient of the Kevin Hitchcock Medal for services to the Community. Bob is married to Phillipa, they have two children and three grandchildren, who are all avid Geelong supporters.


 Justin Andrews

Justin Andrews

Director since 2014 

Member of Remuneration Committee

Bachelor of Commerce


Justin Andrews is the Managing Director of Oakley/Luxottica South Pacific and brings a long history of success in sales and marketing to the board. For six years Andrews has been charged with overseeing the sales, distribution, and marketing of 30 brands throughout the South Pacific region for Luxottica, reporting into head office in Milan, Italy.

In 2011 Andrews successfully led the integration of the Oakley and Luxottica businesses into one entity. Luxottica brands include Ray-Ban, Oakley and Persol. It also makes sunglasses and prescription frames for a multitude of designer brands such as Chanel and Prada, whose designs and trademarks are used under license. Luxottica also makes sunglasses branded Giorgio Armani, Burberry, Stella McCartney, Versace, Vogue, Miu Miu, Tiffany, and Michael Kors.

Andrews graduated from Deakin University with a Bachelor of Commerce, and is based in Geelong with his wife Amanda and three children. He and the family are long-time members of the club and they attend Cats games most weeks.

He also had a long career in local football, turning out over 200 times for Geelong Amateurs, where he won the best & fairest in 1995 and was runner up in the Bellarine Football League Les Ash medal.

 Craig Drummond

Craig Drummond

Director since 2011

Member of the Finance and Audit Committee

Bachelor of Commerce, CA


Craig Drummond joined National Australia Bank Ltd in November 2013 as Group Executive, Finance & Strategy.

Prior to the NAB, Craig’s role from October 2009 was Chief Executive Officer and Country Head of Bank of America Merrill Lynch.

Craig had joined Goldman Sachs JB Were in 1986 in equity research and was in various roles from 2003 of Chief Operating Officer, Executive Chairman and Co-Chief Executive Officer until May 2009.

Craig graduated with a Bachelor of Commerce degree from The University of Melbourne in 1981. He completed the Advanced Management Program at Wharton University in 2001. Craig is a fully accredited member of the Stockbrokers Association of Australia, a Senior Fellow of FINSIA and is a Chartered Accountant.

Craig is a Board member of the Florey Institute of Neuroscience & Mental Health and also a member of the Finance committee of the Ian Potter Foundation Limited. 

 Hugh Seward

Hugh Seward

Director since 2010

Member of the Finance and Audit Committee

Member of the Corporate Governance Committee,

M.B., B.S., D.Obst. R.C.O.G.,
F.A.C.S.P., F.A.S.M.F., F.S.E.M. (UK)

Hugh has been a life long supporter of the Geelong Cats and can trace his club heritage back to his great-grandfather who played in Geelong Football Club’s 1886 Championship Team. He served as club doctor for 25 years from 1982 to 2006 and is a Life Member of the Cats.

Hugh practices as a Sport and Exercise Physician, and General Practitioner, at Newtown Medical Centre, a short distance from Simonds Stadium. He was the President, then CEO of the AFL Doctors Association over a 25 year period and has been honoured with AFL Life Membership for this work, as well as his contribution to injury surveillance, prevention and concussion management in Australian Football. He has been part of Australia’s Medical team at the last two Commonwealth Games and Director of Games Village Medical Services at the Melbourne Commonwealth Games.

He is a conjoint Senior Lecturer at Deakin University’s School of Medicine and previously held the position of Senior Research Fellow at Monash and Federation Universities. He is Chair of Council at The Geelong College.

He and his wife Claire have four children and two grandchildren who are all avid Cats fans.


 Kate Spargo

Kate Spargo

Director since 2016

Member of the Finance and Audit Committee

Bachelor of Laws (Hons), Bachelor of Arts, FAICD

Kate is a long time fan and supporter of the Geelong Cats, having followed them since first seeing them when she lived in Geelong for a time while working in the histopathology laboratory at the Geelong Hospital. And she is especially excited to see the development of women’s football.

Kate works as a director of a number of companies. These include UGL, Fletcher Building and SMEC, all in the engineering and construction sectors, as well as Sonic Healthcare and Sigma Pharmaceutical in the healthcare area. She is also a director of Adairs, a linen and home furnishing company.

Prior to working as a director, Kate was a lawyer for some years in Adelaide and worked mostly in prosecutions, as well as in the workplace health and safety and industrial areas. She moved to Melbourne with her Geelong fanatic husband and her children in 2000.

Kate has a deep interest in physical and mental wellbeing, particularly in the workplace, and is working to sustain programs to focus on this area in companies where she works. Player wellbeing, both on and off the field, and also post football career, is something she sees as a high priority in football clubs.


 Diana Taylor

Diana Taylor

Director since 2010

Chair of Corporate Governance Committee

Bachelor of Laws (Hons), Bachelor of Arts, AICD Diploma

A lifelong and passionate Geelong Football Club member, Diana was born and raised in Geelong.

Diana is the Executive Director of the national consulting business and Geelong based company CT Management Group. She is also the Director of Taylor Chapman Consulting, a sports, governance and workplace consultancy practice.

Diana has close to 17 years of AFL, State and Community Football administration experience with her previous roles including President of the Western Region Football League, Victorian Football League Tribunal member, Victorian Football League Appeal Board member and AFL Victoria Fair Game: Respect Matters chairperson.

A qualified corporate lawyer, company director and Telstra Business Woman of the Year Award Winner, Diana has previously worked as a senior lawyer at multiple firms and businesses including Clayton Utz, Freehills and in-house at Aviva Australia (owned by NAB).

Diana is also currently the chair of Anam Cara House Geelong and is a board member of the Barwon Sports Academy and the Geelong Chamber of Commerce Small Business Advisory Group.



 Brian Cook

Brian Cook

Chief Executive Officer since 1999 and Director since 2009

Bachelor of Education (SCV Rusden) (1978)

Master of Education(University of WA) (1980)

Brian Cook is regarded by the industry as one of Australia’s most respected Sporting Administrators having spent the last thirteen years as Chief Executive Officer of the Geelong Football Club. In that time Brian has been able to overhaul the Clubs business operations and assisted in a dramatic turn around of its financial situation.

The Clubs turnover has increased from $16M to $50M with an average $1m profit per year during this 13 year period.

Under his management, the Geelong Football Club cleared its 1999 interest bearing debt of $7 million and has posted twelve consecutive profits.

A raft of new initiatives have been introduced including $104 million of redevelopments at Simonds Stadium (3 stages).

Geelong Football Club, during Brian’s time as CEO, has played in four Grand Finals and won three premierships in 2007, 2009 and 2011. Between 2007 and 2013 the club won 144 games out of 170 which is a VFL/AFL record.

Having completed his Masters Degree in Education (Leisure Studies) and having played football for Hawthorn, Melbourne, Subiaco and East Perth Football Clubs, Brian started his career as a "Sports Consultant" in the WA State Government from 1980 to 1984. After a short stint in 1985 at the AIS in Canberra as coordinator of Federal Governments budget for Sports Research he commenced his professional football administrative career as General Manager of the WA Football Development Trust in 1986. He was promoted to the position of CEO of the Western Australia Football Commission in 1987.

Prior to Brian’s employment as CEO of the Geelong Football Club in 1999 he was CEO of the West Coast Eagles from 1990 and helped transform the club into one envied by people on and off the field. At the West Coast the club won two premierships in 1992 and 1994 and generated over $24 million in profits.

In February 2008 Brian was awarded the “Australian Sports Executive of 2007” by the Confederation of Australian Sport.

Brian has also been awarded AFL Life Membership (2007), Geelong Football Club life membership (2008),the Eunice Gill Award for Services to Coaching at a National level (1994) and the Australian Sports Medal an award from the Prime Minister (2000). Brian is also a member of the AFL Research Board and Director of Geelong Football Club.

Brian is also Ambassador for "Wombats Wish" an organisation established to support bereaved children who lose a parent.

In the past eight years Brian has also completed solo the Rottnest Channel 20km swim from Cottesloe to Rottnest Island.

Brian believes the most challenging yet most rewarding part of his journey has been to initiate and then lead a value based organisation.



 Sarah Albon

Sarah Albon

General Manager Community Development

Sarah Albon (Birch) rejoined the Cats as community development manager in May 2011 after a stint in the United Kingdom where she worked for both the International Cricket Council and the England & Wales Cricket Board. Most recently Birch was the director of marketing for EMC group.

Sarah oversees the club’s new community development department She previously worked with the Cats from 2001-2008 in various roles in events, marketing, communications and community relations.

Sarah is currently on the boards of Tourism Geelong and the Barwon Sports Academy.

The community development department will be responsible for all the club’s community relations activities, including the current programs and for the development of new initiatives, including the community wellness centre that will form part of the stage three redevelopment at Simonds Stadium.


 Sue Clark

Sue Clark

Chief Financial Officer (Bachelor of Commerce, CA)

Sue Clark joined that Cats in 2009 as their Finance Manager and promoted to Chief Financial Officer (CFO) in June 2014.

Prior to that Sue had spent five years at Chartered Accounting firm, KPMG and eight years at a global fashion manufacturer.

As CFO, Sue is responsible for overseeing all aspects of the club’s finance function, including the delivery of precise financial reporting, business analysis and highly effective financial strategies. Sue also oversees the delivery of Information Technology, ensuring all departments in the club have the most appropriate and effective IT and communications infrastructure to assist them in meeting their strategic objectives. Sue also acts as the club’s Company Secretary.

Sue lives in Geelong with her family who are all long time, passionate Cats members.


Braith Cox

General Manager Partnerships & Corporate Sales

Braith Cox joined the club as Business Development Manager in 2010 and in 2015 was promoted to General Manager Partnerships & Corporate Sales.

Originally from Ballarat, Braith has a background in professional sport as a past captain of Geelong SEABL team the Supercats and as an ex NBL player with the Perth Wildcats and Melbourne Tigers. 

Braith studied a Bachelor of Management and has an extensive advertising and marketing background working with Prime TV and Nunn Media.

After developing Nunn Media’s digital division, he joined the club and since then his experience and expertise in sales and business development has helped build some of the club’s largest partnerships.

Braith lives in Geelong with wife Angie and children Scarlett and Sonny.


 Kevin Diggerson

Kevin Diggerson

General Manager Media & Public Relations (Bachelor of Arts, Bachelor of Business)

Kevin Diggerson has led Geelong’s media and public relations activities since 2003. Working with an energetic and committed staff, the Cats have instigated a highly successful strategy of communicating with their supporters through both traditional and new media. The launch of CATS TV in 2010 has seen even greater scope for the Cats’ stars to be accessible to supporters around the world.

Before joining the Cats Diggerson spent time working with the AFL website and the National Basketball League. He has worked on the media unit with the Australian teams at three summer and one winter Olympic Games.


 Steve Hocking

Steve Hocking

General Manager of Football

Steve played 199 games with the Cats in an 11 year career and was recognised as one of the league's toughest players. He appeared in two grand finals and was named as the club's most determined player four times including three consecutive seasons from 1988 to 1990. Considered a back pocket specialist, Hocking played with the Cats for over a decade and fell one game short of reaching 200 games when he retired after ending up on the losing 1994 AFL Grand Final team.

In 2006, and after two seasons as chairman of the Cats match committee, Steve sold his picture framing business and returned to Simonds Stadium as Training Services Manager. Steve’s role was to be responsible for the planning, management and implementation of all training services for the club. This also included the co-ordination of all medical, physiotherapy, fitness and conditioning requirements on training and match days. Steve was duly promoted to Assistant General Manager Football Operations to support Neil Balme (General Manager Football Operations). In 2013, Steve was promoted to the role of General Manager of Team Performance. He was appointed to the role of general manager of Commercial Operations in September 2013 and is responsible for commercial, consumer, membership and merchandise units.

In November 2014, Hocking was appointed General Manager of Football following the departure of Neil Balme.

Steve lives in Geelong, is married to Annemarie and they have two children Rhys & Alana.


 Justin Reeves

Justin Reeves

Chief Commercial Officer

Justin Reeves joined the Cats as chief commercial officer in March 2015. Reeves oversees the club’s corporate and consumer businesses including sponsorship, sales, new business, membership, ticketing, marketing, events and branding.

Reeves has over 20 years experience in leadership and delivering innovation and operational efficiencies within professional sports and media organisations.

Reeves spent the past seven years at the Collingwood Football Club, his last four as director of commercial operations and prior to that, as general manager supporter services and director of membership and IT.

During his time at the Magpies, membership grew from 38,587 to more than 80,00 and commercial revenues enjoyed huge increases.

Before joining Collingwood, Reeves served in senior roles with Foxtel.

In 2011 Reeves was awarded the Graeme Samuel Scholarship by the AFL which gifted him the opportunity to study at Harvard Business School.