Sarah Albon - General Manager Community Development
Sarah Albon (Birch) rejoined the Cats as community development manager in May 2011 after a stint in the United Kingdom where she worked for both the International Cricket Council and the England & Wales Cricket Board. Most recently Birch was the director of marketing for EMC group.
Sarah oversees the club’s new community development department She previously worked with the Cats from 2001-2008 in various roles in events, marketing, communications and community relations.
Sarah is currently on the boards of Tourism Geelong and the Barwon Sports Academy.
The community development department will be responsible for all the club’s community relations activities, including the current programs and for the development of new initiatives, including the community wellness centre that will form part of the stage three redevelopment at Simonds Stadium.
Sue Clark - Chief Financial Officer
Bachelor of Commerce, CA
Sue Clark joined the Geelong Cats in October 2009 as Finance Manager and was promoted to the role of Chief Financial Officer in June 2014.
Sue oversees all aspects of the club’s finance function and has overall responsibility for the delivery of precise financial reporting, business analysis and highly effective financial strategies. Sue also oversees the delivery of Information Technology ensuring all departments in the Club have the most appropriate and effective IT and communications infrastructure.
Prior to joining the Geelong Cats, Sue spent 5 years at Chartered Accounting firm KPMG reaching the level of Assistant Manager, she then spent 8 years at a global fashion manufacturer firstly as Company Accountant and later as Commercial Manager.
Sue was educated in Geelong at Sacred Heart College and completed her Bachelor of Commerce at Deakin University Geelong. Sue lives in Geelong with her husband Justin and 2 boys, Jordan & Connor.
Kevin Diggerson - General Manager Media & Public Relations
Bachelor of Arts, Bachelor of Business
Kevin Diggerson has led Geelong’s media and public relations activities since 2003. Working with an energetic and committed staff, the Cats have instigated a highly successful strategy of communicating with their supporters through both traditional and new media. The launch of CATS TV in 2010 has seen even greater scope for the Cats’ stars to be accessible to supporters around the world.
Before joining the Cats Diggerson spent time working with the AFL website and the National Basketball League. He has worked on the media unit with the Australian teams at three summer and one winter Olympic Games.
Steve Hocking - General Manager of Football
Steve played 199 games with the Cats in an 11 year career and was recognised as one of the league's toughest players. He appeared in two grand finals and was named as the club's most determined player four times including three consecutive seasons from 1988 to 1990. Considered a back pocket specialist, Hocking played with the Cats for over a decade and fell one game short of reaching 200 games when he retired after ending up on the losing 1994 AFL Grand Final team.
In 2006, and after two seasons as chairman of the Cats match committee, Steve sold his picture framing business and returned to Simonds Stadium as Training Services Manager. Steve’s role was to be responsible for the planning, management and implementation of all training services for the club. This also included the co-ordination of all medical, physiotherapy, fitness and conditioning requirements on training and match days. Steve was duly promoted to Assistant General Manager Football Operations to support Neil Balme (General Manager Football Operations). In 2013, Steve was promoted to the role of General Manager of Team Performance. He was appointed to the role of general manager of Commercial Operations in September 2013 and is responsible for commercial, consumer, membership and merchandise units.
In November 2014, Hocking was appointed General Manager of Football following the departure of Neil Balme.
Steve lives in Geelong, is married to Annemarie and they have two children Rhys & Alana.
Rosie King - General Manager People & Culture
Rosie has been the General Manager, People and Culture at the Geelong Cats since September 2010. During time in New Zealand, Rosie was the General Manager, Organisational Development for Sport New Zealand, where she worked with many high performance sporting organisations helping build their capability in governance, leadership, human resources and commercialisation.
Rosie is an advocate of life-long learning; she has a Masters in Business Management and a Graduate Certificate in Business. In 2015 Rosie won the Graeme Samuel Scholarship through the AFL which enabled her to study at Harvard University.
Rosie is currently on the Board of the Australian Paralympic Committee.
Chris Shine - General Manager of Hospitality, Gaming & Venues
Fresh from three seasons at the MCG conceptualising the entire new Retail Offer including a number of Café and Bar concepts now enjoyed by the masses within the ground, Chris has recently taken on the Hospitality portfolio.
A “young veteran” of the Hospitality industry as a 22-year-old Restaurant Manager then a Qualified Hospitality professional at 24 after qualifying with Ansett via William Angliss, Chris has since opened or refurbished over 50 Bars, Restaurants, QSR, Clubs and Cinema’s around Australia and beyond. Having worked through Africa, the US and parts of the UK Chris prides himself in bringing fun to what can be a tough business - having never lost the passion for People nor Football the highlights of the fun of working on Sunset Boulevard or In Betty Davis’ mansion in Hollywood, to the feeding of kids in Uganda and Jo’Burg only bring perspective to a Grand Final Day or Boxing Day Test at the MCG where Footy Fun and Food all come together – similar to the challenge at Simonds. “Inventing” the Eureka run up & being first to complete it (Well 3rd of the 1st Group) conceptualised Eat Drink Water-Taxi and Orchestrated the First National Sponsorship of the Balmy Army!!
Recruited to the role of General Manager - Australia of Village Cinemas this saw the Introduction of the Mobile Ticketing platform now enjoyed by cinema goers. Whilst delivering the greatest profitability of the business in 25 years. Still a keen Footballer much to the bemusement of his two children - Beth 17 and Mackenzie 16. Chris and his partner Lynne have been in Geelong for nearly 18 years – but for the first time now working locally.
Braith Cox - General Manager Partnerships & Corporate Sales
Braith Cox joined the club as Business Development Manager in 2010 and in 2015 was promoted to General Manager Partnerships & Corporate Sales.
Originally from Ballarat, Braith has a background in professional sport as a past captain of Geelong SEABL team the Supercats and as an ex NBL player with the Perth Wildcats and Melbourne Tigers.
Braith studied a Bachelor of Management and has an extensive advertising and marketing background working with Prime TV and Nunn Media.
After developing Nunn Media’s digital division, he joined the club and since then his experience and expertise in sales and business development has helped build some of the club’s largest partnerships.
Braith lives in Geelong with wife Angie and children Scarlett and Sonny.
Justin Reeves - Chief Commercial Officer
Justin Reeves joined the Cats as chief commercial officer in March 2015. Reeves oversees the club’s corporate and consumer businesses including sponsorship, sales, new business, membership, ticketing, marketing, events and branding.
Reeves has over 20 years experience in leadership and delivering innovation and operational efficiencies within professional sports and media organisations.
Reeves spent the past seven years at the Collingwood Football Club, his last four as director of commercial operations and prior to that, as general manager supporter services and director of membership and IT.
During his time at the Magpies, membership grew from 38,587 to more than 80,00 and commercial revenues enjoyed huge increases.
Before joining Collingwood, Reeves served in senior roles with Foxtel.
In 2011 Reeves was awarded the Graeme Samuel Scholarship by the AFL which gifted him the opportunity to study at Harvard Business School.