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Additional Community Work



Just Think

The Just Think campaign originated in 2008 after Tom Harley, David Wojcinski and James Kelly watched a story on 60 Minutes featuring James Macready Bryan, a young Cats fan who was assaulted in Melbourne on his birthday.

Disappointed by the increase in alcohol related violence in Geelong, the players joined forces with the Geelong Advertiser and Just Think was born.

The program has gone from strength to strength. In Round 9, 2009, Geelong players united, taking the field sporting a unique look. The fluorescent orange shoelaces worn by the Cats were also sported by local Geelong football leagues in the weeks following the game.

Just Think encourages people to make better decisions when consuming alcohol to ensure everyone returns home safely after a night out.

Campaign ambassador James Kelly has seen first hand the effects of this issue in Geelong. “What people don’t seem to understand is that such violent acts not only affect the individual directly, but their family and friends who care for them,” Kelly said.


Tin Shakes at Skilled Stadium

At each game at Skilled Stadium, selected charities have the opportunity to conduct a tin shake to raise money and awareness for their cause.

The tin shake recipients for 2010 will be listed here shortly.



AFL Community Camp

The AFL in partnership with the 16 clubs has staged community camps since 2003. These annual training camps are held in various regions throughout Australia in locations as diverse as Hobart in the south, Darwin in the north and Wollongong in the east to Pilbara in the west.

Each club conducts a four-day training camp and also participates in a range of activities to promote and develop the game and strengthen each community’s connection with the game.

The Geelong Cats has been to the Gold Coast, Newcastle, Horsham, Swan Hill and Warrnambool.  In 2010 they will conduct a community camp in 2010


Half Cat Community Appearances

Everyone’s favourite Cat is club mascot Half Cat. The fun, loveable Cat can be requested for special charity or community events. Requests can be sent to marketing@geelongcats.com.au.







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Correct Leaderboard Ad 2010

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